Renault Revs Up Engagement with Mods, Not Million Dollar Deals: Why This Tiny Electric Car is Taking Over Gaming Worlds
Forget multi-million dollar celebrity endorsements or splashy product placements in the latest blockbuster. Renault, the French automaker, is taking a decidedly different approach to marketing its new Renault 5 E-Tech electric car: by strategically inserting it into the pixelated worlds of popular video games. This isn’t your typical, phoned-in in-game advertising. Renault has gone above…